Mr.R.K. Chaudhry is Vice President of Edible oil department at IB Group. He has 24 years of experience in the FMCG industry- implementing competitive selling strategies to improve product awareness and enhance business in the current market scenario.He has been reviewing and interpreting the competition (through in-depth analysis of market information) to finalize the marketing strategy and ensure profitable growth by negotiation with buyers. Also, undertaking an analysis of the company’s/ industry’s/ competitor’s performance of current year w.r.t last year and the effects of seasonality & macro-level factors.

He is an expert at developing new clients by a comparative study of the market variables such as cost and providing them with superior service. He has been conducting extensive market research to analyze and assess market potential, track competitor activities for providing valuable inputs to fine-tune selling & marketing strategies while developing relationships with decision-makers and key buyers in negotiation stages.