Indian Broiler Group

Protein will not make you fat!


Myth: Excess protein just turns to fat

We find this myth the most amusing.  Even if you knew nothing about nutrition, you’d probably assume it was quite difficult to turn a piece of muscle tissue into the fat that sometimes surrounds it. Just look at a piece of marbled steak. Intuitively, you’d probably think it would be some kind of magic to turn the red tissue into the white tissue.

You’d be right. It isn’t necessarily magic, but it is a very long and metabolically costly process to turn protein into fat. Protein needs to be broken down into amino acids and absorbed. That process alone burns about five times as many calories as the process of breaking down carbohydrates to glucose. Once the amino acids are available, they can be used for growth and repair or converted to glucose. If they are to be converted, that requires some energy again. The body will turn protein to glucose when necessary, but it prefers not to. If the glucose isn’t needed, it can then be converted to fat.

You can’t turn protein directly into fat. At some wildly excessive point, you might be able to eat so much protein that it could become useless and get stored as fat. However, protein has such a potent effect on reducing appetite, you wouldn’t be able to eat that excessive level on a daily basis. You’d also expend a lot of energy as heat with the excessive protein intake.



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Be Slim, Be Trim with Abis Slim Milk!


Did you know that the slim milk can provide all the nutrition of whole milk without the added fat and calories?

Skimmed milk can be a good substitute to whole milk, if you are watching your weight, as it contains trace amounts of fat and is low in calories. Packed with protein, thiamine, riboflavin, vitamin B12 and minerals, a glass of skimmed milk is a perfect way to boost your health. Here are some reasons why drinking skimmed milk could be a healthy option for you.

Skimmed milk is milk from which the cream has been removed. The removal of the cream makes the milk low in fat. The absence of saturated fat in the milk can help prevent weight gain and promote heart health. Besides, the milk is low in cholesterol and is thus, helpful in maintaining the cholesterol levels in your body.

High in protein

It is considered to be a good source of protein containing all the nine amino acids. The amino acids are responsible for building and maintaining lean muscles. Skim milk contains casein, a protein which can be easily digested. A cup of skimmed milk can provide you with 8.5g of protein.

Contains fewer calories

Skimmed milk is low in calories as compared to whole milk. One cup of skimmed milk contains 71 cal, whereas a cup of cow’s milk contains as much as 160 cal. Most of the calories in skimmed milk come from its carbohydrate content. It is a healthy source of the carbohydrate lactose that contributes to the calorie count of milk.

Rich in minerals

Skimmed milk offers a variety of essential minerals like selenium, potassium, calcium, magnesium, zinc and phosphorous. Calcium helps build strong teeth and bones and ensures that the muscles contract properly. Potassium helps in proper regulation of blood pressure and heart function.

*Content Source: & figures may subject to vary.




Power up with Milk!



  1. Because of high standards of hygiene and quality control, ABIS is the best milk brand in CHATTISGARH in every way
  2. Untouched by human hands, keeps the milk pure and hygienic
  3. A very balanced blend of minerals (calcium, magnesium, phosphorus, and iron) Loaded with vitamins (A, B, C, D, E, and K) in highly bioavailable form. Rich in conjugated linoleic acid (CLA), which fights Cancer and Heart Diseases
  4. No pesticides, no chemicals or preservatives used


  • Energy                         73kcal
  • Total Fat                      4.5g
  • Saturated Fat             2.8g
  • Cholesterol                 11mg
  • Total Carbohydrate   4.7g
  • Added Sugar               0g
  • Protein                        3.3g
  • Calcium                      120mg
  • Phosphorus               100mg
  • Sodium                      30mg
  • Potassium                 90mg
  • Vitamin D                 41 IU
  • Vitamin A                 222 IU


Food that are a perfect nutrition boost & packed full of Protein!



For those of us who have the habit of binge-eating, opting for protein-rich diets can do wonders, according to a new study.

For years, many diets have been claimed to be safe and healthy ways of shedding those extra kilos, but now the brand new official analysis has confirmed that increased protein consumption really does make us feel fuller.

The recent popularity of low-carb, high-protein diets can partially be attributed to the fact that dieters often feel fuller when protein intake is high, even if they are consuming fewer calories overall.

Amino acids are the building blocks of protein and are found in a variety of foods.
Good sources of proteins are not hard to find for both vegetarians and non-vegetarians. Meat eaters can choose from eggs, chicken, cooked lean meat and fish. Vegetarians can choose from nuts, seeds, soy products like tofu, dairy products and legumes including variety of beans and split peas.

Here are some pointers for selecting good sources of protein:

Despite getting a bad reputation a few years back due to cholesterol concerns, eggs truly can be part of any healthy diet. The calories in eggs are low and they provide around five grams of protein per serving. They are the most budget-friendly protein source. They are easy to prepare, and can be used creatively in many different ways.


Poultry is a good source of protein. Chicken consists of high-quality protein (that is, protein that contains the eight essential amino acids) and a relatively low amount of fat. In addition, fat in chicken is mostly of the unsaturated type, which protects against heart disease. Thus, chicken is often recommended by physicians and nutrition counselors as an alternative to red meat (beef and pork), which typically has more fat and more saturated fat. Chicken breasts are the classic lean muscle-building protein.

Fish – Certain types of fish are the healthiest sources of lean protein. They are lower in saturated fat. Cold-water fish, such as salmon, is an excellent choice as it contains high amounts of omega-3 fatty acids, a “good” fat that can be beneficial to your health.

Low-Fat Dairy
Dairy foods are packed with protein and contain bone-building calcium, too. Low-fat dairy products are an ideal source of lean protein because much of the saturated fat has been removed from them. They provide vitamin D and calcium. Low-fat cheese, milk and yogurt are staples of a healthy diet as they can be worked into almost any meal or as a part of healthy snacks.
Beans, Peas and Lentils
Beans, peas, and lentils are also good lean protein sources, particularly for those who follow a vegetarian diet. They provide plenty of fiber, which most of us need to increase in our diets. The protein and fiber pack a “one-two punch” that can help you feel fuller much longer than other foods and thereby prevent overeating. Try adding them to other recipes such as chili, soup, or make a healthy salad to keep your diet on track.

Source :, & poultry protein

Goodness of Milk with ABIS Dairy Products !

February 25th, 2016

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final post

Milk is one of the most nutrient-dense food sources.

Although summer is a great time to recognize and celebrate dairy foods, the goodness of milk and milk products can be appreciated year-round. Here are the reasons to include milk and other dairy foods in your diet throughout the year.

Taste  –   Let’s face it – dairy foods are delicious! Many of us enjoy the taste of milk including flavored milks such as chocolate, tangy yogurts, mellow to sharp cheeses, and countless flavors of ice cream. In addition to traditional flavors (e.g., vanilla, chocolate, strawberry), dairy products such as yogurts and ice creams with bold, savory, seasonal, and unique new flavors are grabbing consumers’ interest. Taste is the number one factor determining consumers’ food choices.

Nutrition – Dairy foods are nutritional powerhouse. With nine essential nutrients including calcium, potassium, phosphorus, high-quality protein, vitamins A, D, and B12, riboflavin, and niacin (niacin equivalents), milk, cheese, and yogurt together pack a powerful nutrient punch. Milk is the #1 dietary source of calcium, potassium, and vitamin D.

Health Benefits – Dairy foods have multiple health benefits. Milk and milk products (cheese, paneer, and yogurt) are associated with improved bone health, especially in children and adolescents, and reduced risk of cardiovascular disease, type 2 diabetes, and lower blood pressure in adults, according to the 2010 DGA. Most recently, the scientific report issued by the 2015 Dietary Guidelines Advisory acknowledges dairy’s health benefits including lower risks of diabetes, metabolic syndrome (a cluster of conditions that can lead to heart disease and type 2 diabetes), cardiovascular disease, and obesity.

Sustainability – The dairy industry, is committed to food sustainability. This means providing consumers with the nutritious dairy products that positively affect our communities economically, environmentally, and socially now and for future generations. For example, dairy farmers strive every day to conserve and optimally manage natural resources such as land, air, and water for future generations.

Affordable – Dairy foods are one of the most affordable sources of nutrition in the grocery store. Milk is an economical source of nutrients, especially calcium, potassium, and vitamin D, which are low in most people’s diets.

Safe –  Pasteurized milk and milk products are among the safest and highest quality foods, because of the strict food safety controls and vigilance at every stage of dairy production, processing, and distribution – from farm to table.

Variety – The dairy case has something for everyone – Slim ( 0% fat) milk, Cow milk, Power milk, Malia milk, Natural milk, as well as Ghee, Paneer, Yogurt, khowa, buttermilk, etc.

Versatile –  Dairy foods can be consumed at meals and snacks throughout the day, paired with other foods (e.g., cheese and vegetable kebabs, yogurt and fruit smoothies, etc.), and used as ingredients in a countless number of recipes and thus it highlights the dairy’s unique concentration of nutrients and versatility in the kitchen.


ABIS Dairy presents – Milk & it’s Health Benefits!!

September 21st, 2015

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Final Dairy Posts

Milk is an important part of a healthy diet for people of all ages.

Consumption of milk and dairy products is associated with numerous health benefits.

Bone health

Milk and dairy products are providers of calcium, phosphorous, magnesium and protein which are all essential for healthy bone growth and development. Adequate consumption of milk and dairy from early childhood and throughout life can help to make the bones strong and protect them against diseases like osteoporosis (a debilitating, brittle bone disorder) in later life.


The amounts of calcium and phosphorous in milk and dairy products are also beneficial for the development and maintenance of healthy teeth.

The most abundant protein in milk is casein and is protective as it forms a thin film on the enamel surface which prevents loss of calcium and phosphate from the enamel when the teeth are exposed to acids in the mouth.

Studies have suggested that milk also reduces the effects of cariogenic foods on teeth when consumed together with them in the diet.

In fact, dentists recommend that milk is the only safe drink to have between meals (except for water) as it has been shown not to cause tooth decay even in conditions perfect for damaging teeth!

Milk and blood pressure

An increasing number of studies suggest that consuming 3 portions of dairy each day, along with 5 portions of fruit and vegetables as part of a low salt diet can reduce high blood pressure in both adults and children.

Although the exact mechanisms involved are not clear, it is thought that the calcium, potassium, magnesium and proteins within milk are all likely to be involved.

Milk and cardiovascular disease

Several studies have linked milk and dairy consumption with a reduced risk for cardiovascular disease.

A recent study in Welsh men found that those who drank the most milk had fewer heart attacks than those who had little or no milk in their diets.

This connection could be due to many factors in milk, but epidemiological studies have shown that higher intakes of calcium in particular are linked to a reduced risk of cardiovascular disease.

More specifically, studies have shown that high calcium intakes may reduce high levels of bad cholesterol in the blood, and increase low levels of good cholesterol both of which are known risk factors for cardiovascular disease.

In addition, it is also thought that calcium may bind harmful fats together in the gut and prevent their absorption, which in turn prevents levels in the blood increasing.

*Content source-  Article published by The Dairy Council on Health Benefits of Milk.

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